A Creative Communications Collective Merging
Music • Fashion • Sport
THE SPORTS PR COMPANY
Integral to the USP of Cherry is our unique relationship with the Sports PR company, run by Cherry Director, Caroline McAteer. Every aspect of her clients’ public profile is coordinated to maximise their elite talent, with integrity and full commercial potential.
Global PR | Creative introductions | Crisis Management
New media solutions & management Asset and content direction & production Photography, styling & art direction initiatives | Brand partnerships
Caroline was Director of Publicity for four years at the multi-award winning Atlantic Records UK, one of the frontline major labels within the Warner Music Group, where she oversaw the strategic direction for all publicity campaigns across Atlantic’s world class roster from Cardi B, Ed Sheeran, Bruno Mars, Sia, Lizzo to Charli XCX; she continues to work closely with the label. Before joining Atlantic, she stood as Head of Entertainment at renowned international agency Purple PR, who represented some of the world’s biggest stars from Beyonce and Adele to sporting icon Lewis Hamilton. There, she led the debut album campaign for multi-platinum selling Sam Smith, and introduced them to the world of luxury fashion, as the first ever artist to be the face of Balenciaga. She is a Trustee and Chair of the PR Committee of the BRIT Trust, the charitable arm of the BPI and sits on the Voting Academy.
Caroline is the Founder and CEO of The Sports PR Company, which specialises in offering unique and innovative global public relations, sponsorship management, social media and crisis management communications. Representing some of the world’s most celebrated sports personalities, Caroline has been responsible for securing brand partnerships with Calvin Klein, Pepsi, Adidas, Nike and Turkish Airlines. Adept in reputational management, Caroline was responsible for managing David Beckham’s PR and media after he was sent off at the 1998 World Cup. This led Caroline to set up her company in 2007, having identified a gap for professional media support for sports personalities.
Paul is a writer and editor with a broad range of expertise across pop culture. He is Senior Contributing Editor at the prestige Condé Nast fashion title LOVE, Contributing Editor at international menswear title, Fantastic Man and a weekly columnist for Grazia. He has previously held editorial roles at i-D, Attitude, Dazed, GQ Style and Man About Town. He has written for all the British newspapers. He co-wrote the National Theatre of Scotland play, Enquirer and authored his first book, Good As You in 2017. He has consulted over the PR industry for 20 years.